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Case Studies |
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Local Representation: Case Studies
Over the last 6 years, BCG has assisted numerous clients to grow their business on the ground in China through managing projects, undertaking sales and marketing activities, and leveraging our broad network of business and government contacts. Some of the clients we currently represent, or have represented in the past include:
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1. Australian Education Assessment Services: Since 2004, BCG has been providing this English Language testing services company with ongoing administrative, sales and customer relations services, as well as marketing for the client across China. This has enabled them to better tap into the huge market of Chinese students wanting to study in Australia.
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2. BCG provides ongoing assistance to a leading New Zealand company working in the agricultural sector. BCG have helped develop their China market entry strategy, build sales and marketing capabilities in China, and prepare for establishment of a Joint Venture investment. BCG has also undertaken detailed due diligence studies of several possible acquisition targets.
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3. A world-leading aviation personnel recruitment company sought BCG's assistance in establishing a presence within the Chinese market. Since 2005, as this company's local representative, BCG has successfully managed their entry into the booming Chinese aviation market by:
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Identifying and liasing with Chinese customers; |
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Negotiating crew leasing and other business contracts; |
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Managing the testing, registration and other administration of crew members upon their arrival in China; |
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Offering support services for crew members during their time in China. |
4. Australian Youth Ambassadors for Development Program: BCG managed the AYAD program in China for AusAID, and helped substantially grow the program over a 2½ year period, from two participants each year, to 20 participants each year. This involved offering language training and cultural awareness sessions and providing in country support to participants.
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5. BCG assisted an Australian firm in the promotion of internship programs for highly qualified and skilled young Chinese to study and work in Australia.
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6. BCG assisted a niche Australian software publishing company to identify possible buyers of their English language teaching software, and advised the company throughout contract negotiations.
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7.BCG assisted a consortium of private investors (including senior Lehman Brothers principals in Japan) who had invested in a US construction technology company, to find a Joint Venture partner to manufacture and lease their patented construction scaffolding systems in China. BCG also assisted with business development and contract negotiation.
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8. Australia China Connections magazine: BCG works with this leading Australia-China business publication to provide on the ground sales and marketing support, and assists with identifying new distribution opportunities in China.
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